Believe it or not, photography isn’t just limited to communicating an idea or the essence of an object through a single impromptu photo. It often involves a lot of preparation and expertise, and indeed, the magic doesn’t have to stop at one picture. That’s where 360 product photography comes in and, if utilized properly, good product photography will be an essential function of your e-commerce machine. 

Why 360 Product Photography?

With over 3 billion online shoppers searching online every day (and with 43% of all consumers shopping online in 2020), few companies today can make a splash without wading into the e-commerce ocean. From Etsy to Ebay and even Facebook, there has never been a wider range of platforms to sell your wares in. With online stores, however, comes an increased need for marketing. Visual branded content and social media posts are the new billboards and magazine ads. With that, naturally, comes the need for photos that you put next to your products listing to demonstrate to their customer exactly what they’re buying. 

What Makes Good Product Photography?

Good product photography, above all, will allow for your product to speak for itself. Clean, white backgrounds and high quality resolution will demonstrate to any potential buyer the features and quality of your product, allowing for it to stand out against the dozens of similar product listings. To add to this, there should also be minimal editing done to create the final result.

Product photography should also provide a 360 degree look at what you’re selling. This is often done by having photos taken of every angle and giving your customer a slideshow that is almost like a rotating video. Of course, a 360 view of your product with a single, smooth video is also possible. 

Of course, there should be technique and artistry in your product photography that you would expect from any professional. Regardless of the complexity of the project. This kind of photography in particular requires a level of finesse and subtle yet notable detail that is rarely needed elsewhere.    

Some common types of product photography include:

• Simple Photo
• Ghost
• 360
• Branded Content

The exact type of product photo you want will be determined by several factors, including your budget and what platform you want to publish on. Our experts will be happy to help you determine which course of action is right for you.

If you have any questions about 360 product photography, or about our process, feel free to contact us via online form at any time. We are happy to discuss your needs and goals, and will provide you with a detailed quote. Simply send in your product, and we will get started on helping you on your ecommerce journey right away.

If there’s anything that the last few years have taught us, it’s that no one wants to be left out of the ever-growing e-commerce game. Don’t miss your shot at incredible growth by not giving your products their chance to shine.